Binance /Marketing Manager - CIS

Նկարագրություն

Պարտականություններ

• Take ownership of CIS regional marketing campaigns from strategy to execution.
• Develop and execute local marketing initiatives aligned with regional culture and users.
• Design and manage user growth campaigns across acquisition, activation, and retention.
• Build and strengthen community and affiliate engagement.
• Execute partnerships, collaborations, and sponsorship projects.
• Organize online and offline events, meetups, roadshows, and community activities.
• Manage local marketing budgets and track ROI.
• Report campaign performance clearly and on time.
• Collaborate with global marketing and product teams to localize campaigns.
• Support crypto education and business growth across the CIS market.

Պահանջներ

• Minimum 2 years of relevant marketing experience.
• Experience in Web3, crypto, fintech, or agency environments is preferred.
• Proven experience in campaign management, community building, lifecycle marketing, brand partnerships, growth marketing, affiliate marketing, or BD communications.
• Native or advanced Russian language proficiency.
• Strong English written and spoken communication skills.
• Strong analytical skills and ability to turn insights into actions.
• Ability to take ownership and work with accountability.
• Knowledge of Armenian, Azerbaijani, Uzbek, Kazakh, or Kyrgyz is a strong plus.
• Previous experience in a Web3 or crypto marketing agency/startup is highly desirable.
• Experience with PR, influencers, or grassroots communities is a plus.

Հմտություններ