FULL TIME|Yerevan, Armenia · Remote|Posted 5/19/2026
Binance /Marketing Manager - CIS
Overview
Binance is looking for a Marketing Manager for the CIS region to take ownership of local marketing campaigns, user growth, community engagement, partnerships, and brand presence. This role focuses on developing and executing regional marketing initiatives, managing campaigns and budgets, organizing online and offline events, and collaborating with global marketing and product teams.
Responsibilities
- Take ownership of CIS regional marketing campaigns from strategy to execution.
- Develop and execute local marketing initiatives aligned with regional culture and users.
- Design and manage user growth campaigns across acquisition, activation, and retention.
- Build and strengthen community and affiliate engagement.
- Execute partnerships, collaborations, and sponsorship projects.
- Organize online and offline events, meetups, roadshows, and community activities.
- Manage local marketing budgets and track ROI.
- Report campaign performance clearly and on time.
- Collaborate with global marketing and product teams to localize campaigns.
- Support crypto education and business growth across the CIS market.
Requirements
- Minimum 2 years of relevant marketing experience.
- Experience in Web3, crypto, fintech, or agency environments is preferred.
- Proven experience in campaign management, community building, lifecycle marketing, brand partnerships, growth marketing, affiliate marketing, or BD communications.
- Native or advanced Russian language proficiency.
- Strong English written and spoken communication skills.
- Strong analytical skills and ability to turn insights into actions.
- Ability to take ownership and work with accountability.
- Knowledge of Armenian, Azerbaijani, Uzbek, Kazakh, or Kyrgyz is a strong plus.
- Previous experience in a Web3 or crypto marketing agency/startup is highly desirable.
- Experience with PR, influencers, or grassroots communities is a plus.
Skills
CampaignManagementGrowthMarketingCommunityAffiliateBrandPartnershipsUserAcquisitionRetentionEventSponsorshipsBudgetROIAnalysisRussianEnglishArmenianPRInfluencerAnalytics
Binance
Binance is the world’s largest cryptocurrency exchange by trading volume and a leading global blockchain ecosystem. Founded in 2017, Binance provides a comprehensive suite of digital asset products and services, including spot and derivatives trading, staking, lending, payments, NFTs, Web3 wallets, and blockchain infrastructure. The Binance ecosystem also includes blockchain networks (such as BNB Chain), developer tools, and educational initiatives aimed at accelerating global crypto adoption. Serving millions of users worldwide, Binance focuses on security, liquidity, innovation, and accessibility across the digital finance landscape.