BingX /Global Marketing Manager

Overview

Responsibilities

• - Plan and execute multi-channel brand marketing strategy from end to end.
• - Manage campaigns across social media, email marketing, community outreach, partnerships, PR, brand collaborations, and 360 marketing channels.
• - Drive brand awareness and improve overall brand sentiment.
• - Coordinate creative teams to deliver marketing goals and measure campaign results.
• - Improve team structure, governance, efficiency, and cross-team collaboration.
• - Partner with Growth Marketing, Product, and Operations teams to ensure aligned customer experience.
• - Plan and measure performance goals to identify trends, revenue drivers, and growth opportunities.
• - Present marketing insights and findings to leadership.
• - Monitor the competitive landscape and market trends.
• - Continue developing brand storytelling and brand identity.

Requirements

• - 8–10 years of industry experience.
• - At least 3 years of B2C brand marketing experience.
• - Proven experience building strong brand identity in crypto, technology, finance, e-commerce, or related sectors.
• - Strong understanding of multi-channel brand marketing.
• - Experience working cross-functionally with internal teams and external agencies.
• - Demonstrated leadership track record.
• - Ability to work calmly and effectively under pressure.
• - Detail-oriented with strong organizational skills.
• - Fast learner who can thrive in a dynamic and fast-paced environment.
• - Start-up mentality and proactive working style.

Skills