FULL TIME|Yerevan, Armenia|Posted 6/9/2026
Agoda /Strategy Analyst
Overview
Agoda is looking for a Strategy Analyst to join its Performance Marketing team in Bangkok, with relocation support provided. This role is highly data-driven and focuses on analyzing marketing performance, optimizing campaigns, building reports and dashboards, developing insights, and supporting large-scale marketing programs that improve customer lifetime value and business growth.
Responsibilities
- Analyze marketing performance data across different channels.
- Support experimentation and optimization of campaign performance.
- Work on ad structures, bidding strategies, pricing strategies, and partner campaigns.
- Analyze large datasets generated from experiments and marketing activities.
- Develop predictive models and data-driven insights.
- Build dashboards and reports to track performance and growth levers.
- Communicate findings and recommendations through presentations.
- Work with marketing strategists, analysts, data scientists, and product teams.
- Support implementation of successful campaign tests and product changes.
- Help improve measurable marketing programs across global channels.
Requirements
- Bachelor’s degree or higher from a top university in a quantitative field such as Computer Science, Mathematics, Engineering, Business, Science, or a related field.
- 0–4 years of experience in data analysis, consulting, investment banking, private equity, strategy, business analysis, or a fast-growing global tech company.
- Experience with data analysis tools or databases such as SQL, SAS, R, SPSS, Python, or VBA.
- Experience with visualization tools such as Tableau, Power BI, or similar platforms.
- Excellent verbal and written English communication skills.
- Ability to work quickly, efficiently, and make decisions based on objective data.
- Strong ownership mindset and desire to make an impact.
- Excellent organizational skills and attention to detail.
- Ability to work independently.
- Experience in digital marketing or e-commerce is a plus.
- Experience with A/B testing and testing metrics is a plus.
- Strong presentation and negotiation skills are a plus.
Skills
StrategyAnalysisPerformanceMarketingDataAnalyticsSQLPythonRSASSPSSVBATableauPowerBIVisualizationPredictiveModelingA/BTestingCampaignOptimizationReportingDashboardsBusinessE-commerceDigitalPresentationSkillsEnglishCommunicationAnalyticalThinkingAttentiontoDetail
Agoda
Agoda is an online travel booking platform headquartered in Singapore and operating as part of Booking Holdings. The platform allows users to search and book hotels, private homes, flights, activities, and other travel services through its website and mobile app. Agoda serves travelers across global markets by combining large-scale accommodation inventory, digital booking tools, localized services, and value-focused travel deals.