FULL TIME|Yerevan, Armenia · Remote|Posted 5/9/2026
The Flex /Growth Marketing Manager
Overview
The Flex is looking for a Growth Marketing Manager to own and scale its consumer acquisition engine across paid social, Google Ads, landing pages, retargeting, content, and conversion funnels. This role is ideal for a performance-driven marketer who can combine creative testing, data analysis, and rapid experimentation to drive bookings, leads, and revenue for a fast-growing flexible-living brand.
Responsibilities
- - Own and optimize Meta Ads, TikTok Ads, and Google Ads campaigns.
- - Build high-performing acquisition funnels for bookings and leads.
- - Test creatives, audiences, messaging, and offers to reduce CAC.
- - Scale successful campaigns and quickly stop underperforming initiatives.
- - Build and optimize landing pages for booking conversion.
- - Run A/B tests on CTAs, layouts, copy, and visual storytelling.
- - Improve the full ad-to-landing-to-booking journey using data and insights.
- - Develop social content that builds trust and brand desirability.
- - Collaborate with creators to produce UGC ads.
- - Grow organic presence across TikTok, Instagram, and YouTube.
- - Track CAC, ROAS, conversion rates, and retention.
- - Launch weekly experiments across channels, creatives, funnels, and offers.
- - Use consumer insights to improve positioning, messaging, and growth strategy.
Requirements
- - 1–5 years of experience in growth marketing, performance marketing, or D2C acquisition.
- - Proven experience running Meta Ads and Google Ads with measurable results.
- - Strong understanding of D2C funnels, landing pages, and conversion optimization.
- - Analytical mindset with strong creative judgment.
- - Experience with tools such as GA4, Webflow, Hotjar, HubSpot, TikTok Ads Manager, or similar platforms.
- - Strong copywriting and content sense.
- - Ability to work in a fast-paced, high-autonomy environment.
- - Background in hospitality, travel, lifestyle brands, real estate, or consumer apps is a plus.
Skills
GrowthMarketingPerformanceMetaAdsGoogleTikTokPaidSocialCustomerAcquisitionD2CConversionRateOptimizationLandingPagesA/BTestingRetargetingContentUGCGA4WebflowHotjarHubSpotCopywritingAnalyticsROASCAC
The Flex
The Flex is a global Employer of Record (EOR) and workforce management platform that enables companies to hire, manage, and pay talent internationally without establishing local legal entities. The platform simplifies global employment by handling compliance, payroll, taxes, benefits, and local labor regulations across multiple countries. The Flex supports startups, scale-ups, and global enterprises in building distributed teams quickly and compliantly. By combining legal expertise, technology, and operational efficiency, The Flex helps organizations scale internationally while reducing administrative and regulatory complexity.