FULL TIMEYerevan, Armenia · RemotePosted 7/4/2026remote
Head of Acquisition
By EMCD
Overview
EMCD is looking for a hands-on and highly analytical Head of Acquisition to lead scalable growth across multiple business units in the crypto technology ecosystem. This role combines growth strategy, paid acquisition, organic growth, regional expansion, event-driven pipeline development, acquisition reporting, funnel optimization, and performance marketing execution.
Responsibilities
- Develop and improve acquisition strategy across multiple business units.
- Build and manage channel strategy across paid, organic, regional, and event-driven acquisition.
- Lead paid acquisition and performance marketing initiatives.
- Focus on CAC, activation, payback, channel efficiency, and scalable growth.
- Audit existing acquisition channels and identify performance improvement opportunities.
- Manage, evaluate, and optimize external agencies, vendors, and performance partners.
- Define the right paid versus organic acquisition mix by product, market, and business priority.
- Support organic growth across SEO, GEO, content distribution, website traffic, and AI-driven discovery channels.
- Work with regional marketing teams to support growth in priority markets.
- Develop events as a measurable acquisition and pipeline channel.
- Improve growth reporting, attribution, funnel visibility, experimentation, and performance analysis.
- Partner with CMO, Business Unit leaders, Product Marketing, Sales, Business Development, regional teams, and performance managers.
- Support the adoption of AI tools in marketing workflows, research, analytics, content, and operations.
- Help the team move from analysis to execution quickly and consistently.
Requirements
- 4+ years of experience in growth marketing, acquisition, performance marketing, or a similar role.
- Proven experience in crypto, fintech, payments, trading, Web3, or a closely related digital product environment.
- Strong hands-on experience with paid acquisition and performance marketing.
- Solid understanding of CAC, activation, attribution, funnel conversion, LTV, payback, and unit economics.
- Experience building or improving channel strategy and channel mix.
- Understanding of organic growth, SEO, GEO, content-led acquisition, and website traffic growth.
- Experience managing external agencies, vendors, or performance partners.
- Ability to work directly with dashboards, campaign performance, agency reports, and acquisition data.
- Strong analytical thinking and ability to make decisions based on business impact.
- Experience working with cross-functional stakeholders, including Marketing, Sales, Business Development, Product, regional teams, and senior leadership.
- Ability to operate in a fast-paced and changing environment with imperfect processes.
- Strong English communication skills.
- Experience with B2C digital products or high-volume user acquisition is a plus.
- Experience launching or scaling growth in LATAM, APAC, Europe, CIS, MENA, or other international markets is a plus.
- Experience with event-driven pipeline, field marketing, or event ROI is a plus.
- Experience using AI tools in marketing, analytics, content, research, or operations is a plus.
Skills
GrowthMarketingAcquisitionStrategyPerformancePaidOrganicSEOGEOContentDistributionAI-drivenDiscoveryRegionalExpansionEventPipelineDevelopmentCACLTVPaybackUnitEconomicsAttributionFunnelOptimizationActivationRateMQLGenerationChannelCampaignAnalyticsReportingDashboardsAgencyManagementVendorPartnersCryptoFinTechWeb3PaymentsTradingB2CInternationalMarketsLATAMAPACEuropeCISMENAAIToolsStakeholderEnglishCommunicationAnalyticalThinkingLeadership
EMCD
EMCD is a crypto platform that brings mining, wallet, P2P trading, swaps, and digital asset tools into one ecosystem. The company began with a BTC mining pool in 2017 and later expanded into a broader crypto platform serving users across many countries. Its services include a global mining pool, crypto wallet, Coinhold, P2P trading, swap tools, and APIs for fintech and Web3 platforms.
EMCD is a crypto platform that brings mining, wallet, P2P trading, swaps, and digital asset tools into one ecosystem. The company began with a BTC mining pool in 2017 and later expanded into a broader crypto platform serving users across many countries. Its services include a global mining pool, crypto wallet, Coinhold, P2P trading, swap tools, and APIs for fintech and Web3 platforms.