SoftConstruct
Organization
About
SoftConstruct is an Armenia-founded global technology company established in 2010. The company focuses on developing innovative, scalable solutions across multiple technology-driven industries, including iGaming, artificial intelligence, data services, blockchain, crypto, and digital payments.
Operating as a technology holding and innovation ecosystem, SoftConstruct builds and manages a portfolio of independent, market-oriented brands such as BetConstruct, FeedConstruct, and FastShift, each addressing specific industry needs. Through this structure, the company supports the creation of flexible products and services that are used by partners and businesses worldwide.
Originally founded by the Badalyan brothers in Armenia, SoftConstruct has expanded internationally and operates through multiple offices across different regions. Its solutions are designed to help businesses transform ideas into sustainable digital products, combining technical expertise with long-term strategic thinking.
With a strong presence in Armenia and a growing global footprint, SoftConstruct continues to contribute to the development of modern technology solutions while supporting innovation, entrepreneurship, and digital transformation across diverse markets.
Culture
SoftConstruct’s company culture is centered on creativity, innovation, and freedom of thought. The organization encourages experimentation, idea-sharing, and continuous learning, creating an environment where employees are empowered to explore new technologies and approaches.
The company places strong emphasis on professional growth and career development, particularly within Armenia’s technology ecosystem. Team members are supported through learning opportunities, internal mobility, and exposure to international projects that help expand both technical and leadership skills.
Collaboration, openness, and respect are key principles in daily operations. SoftConstruct aims to maintain a flexible and dynamic workplace where diverse perspectives are valued and initiative is encouraged.
By combining a people-focused culture with ambitious technological goals, SoftConstruct strives to build long-term value for its teams, partners, and the broader tech community—both in Armenia and globally.